Darius Rucker has partnered with 843 to develop his own signature brand of whiskey, dubbed Backstage Southern Whiskey. The whiskey gets its name from a pre-show ritual Darius has on the road, in which he gathers his tour mates, band members and any special guests backstage to raise a glass of whiskey as "good luck" to ensure a great show. Rucker says, "That toast is a vital part of our nightly routine. It's really about celebrating the opportunity to make music together. And Backstage Southern Whiskey is now a part of that important ritual that we can share with fans."
· Backstage Southern Whiskey will first be introduced in Rucker's home state of South Carolina, with distribution in Georgia, Kentucky and Tennessee to follow.